Social Media Coordinator

POSITION SUMMARY

Under the direction of the Digital Marketing Strategist, the Social Media Coordinator manages the day-to-day execution of the Casino’s organic social media presence across all platforms. This position is responsible for content scheduling and publishing coordination, community management, engagement, and performance reporting, ensuring the property’s voice and visual identity remain consistent, on-brand, and compelling across every social touchpoint in support of guest growth, engagement, and brand awareness.

KEY RESPONSIBILITIES / DUTIES

1. Promote and support a culture of excellence at Spokane Tribe Resort & Casino by modeling STRC values, delivering exceptional guest service, and upholding the highest standards of professionalism and ethics.
2. Provide exceptional guest service throughout all interactions.
3. Ensure compliance with all applicable gaming regulations, internal controls, and departmental policies, including requirements of the Gaming Commission and applicable state and federal authorities.
4. Build, maintain, and manage the social media content calendar across all platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels), ensuring timely, consistent posting.
5. Manage community engagement across all brand social media channels and online review platforms by monitoring and responding to comments, messages, mentions, and guest reviews (including Google, Yelp, TripAdvisor, and other relevant sites) promptly and professionally, escalating issues as appropriate.
6. Gather, organize, and route social content and assets from the creative team, assisting with the development and editing of social media captions, and confirming captions, visuals, and approvals are complete before scheduling.
7. Schedule and coordinate the publishing of approved social content across platforms, ensuring posts go live on time and as approved by the creative team and Digital Marketing Strategist.
8. Monitor social conversations, trends, and audience sentiment, while maintaining a working knowledge of platform algorithms, emerging features, and social media best practices to flag timely engagement opportunities and optimize content performance, audience engagement, and organic reach.
9. Participate in creative brainstorming sessions with the Marketing team to develop engaging social media campaigns, content ideas, and storytelling opportunities that align with STRC's brand and marketing objectives.
10. Support the coordination and scheduling of events, promotions, and campaign coverage on social, including real-time posting of approved content and on property/after-hours coverage as needed.
11. Bring energy and personality to social media content by participating in on-camera videos, interviews, trends, and other creative content that highlights the Spokane Tribe Resort & Casino experience.
12. Track, compile, and report on social media performance metrics (reach, engagement, growth, conversions), providing insights and recommendations to the Digital Marketing Strategist.
13. Ensure all scheduled social content complies with applicable advertising and gaming regulations, including restrictions on claims, imagery, and promotional offers, responsible-gaming standards, and platform community guidelines.
14. Maintain organized records of content, approvals, and platform assets, and stay current with platform updates, features, and social media best practices.
15. Demonstrate dependability and reliability by maintaining regular, punctual attendance and consistently fulfilling assigned shifts and responsibilities.
16. Create, maintain, and facilitate a positive and safe work environment; promote healthy team member relations and report concerns to appropriate personnel.
17. Perform other duties as assigned. 

POSITION QUALIFICATIONS

Education & Experience

• High school diploma or GED; college degree in Marketing, Communications, Media, or related field preferred. A combination of education and experience may be considered.
• Two (2) years' experience coordinating or managing social media for a brand, business, or organization, including content scheduling, community management, and performance reporting.
• Demonstrated experience with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar), preferred.
• Strong proofreading and organizational skills tailored to social platforms.
• Familiarity with social analytics and reporting tools (native platform insights, Google Analytics, or similar).
• Willing and available to work varied schedules, including nights, weekends, holidays, and special events.

Skills, Abilities & Competencies

• Strong organizational, time-management, and multitasking skills, with sound judgment in public-facing communication and the ability to manage multiple platforms and deadlines.
• Creative, collaborative, and adaptable, with the ability to develop engaging content ideas, contribute to team brainstorming sessions, and create compelling, brand-aligned social media content.
• Communicate effectively with guests, team members, and external contacts. Read, write, and speak English fluently, with strong writing skills for public-facing communication.
• High level of integrity, discretion, and commitment to confidentiality.
• Maintain a positive, professional, and productive demeanor.
• Move efficiently throughout the work area.

Obtain and maintain a valid gaming license.